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But is it really the “liquid gold” we’ve been led to believe it is, or just another gimmicky marketing tactic? We spoke to Sean Cox, salon owner at SWEPT,to get the lowdown once and for all.
"There is an assumption out there that Argan oil for hair growth is like a silver bullet - especially for African girls, whose growth can be infuriatingly slow,”says Cox. “While it might not grant you long, luscious locks overnight, it is indeed a miracle ingredient in that it enhances the overall health of your hair and scalp, reducing breakage and keeping follicles healthy while you grow out your mane.”
Argan oil’s benefits can be found in its natural makeup. It’s incredibly high in vitamin E, which we all know is essential for healthy hair, skin and nails. It also contains no less than five essential fatty acids (oleic, linoleic, palmitic, stearic, and linolenic, if you want to get scientific about it). These fatty acids are incredibly beneficial to hair that is prone to dryness and breakage, whether used during washing, conditioning or styling.
We all know that colouring (and especially bleaching) takes a toll on already dryness-prone hair, and Argan-infused products can help keep your mane supple and your colour vibrant for longer. “Try L’Oréal Professionnel’s MYTHIC OIL Colour Glow with Argan oil, added heat protection, and UV filter if you just can’t give your locks a break from colouring and heat styling, to keep it looking soft and shiny.
Dryness = frizz. It’s an easy enough equation, but one without any guaranteed solutions… until now. “Unruly frizz is most often the result of dryness”, says Cox, “and African girls in particular have found amazing relief using Argan oil products to tame their hair.” Try something like Mizani’s Supreme Oil Hair Treatment, which contains not just Argan oil, but seven others besides”. How’s that for deep conditioning?
“Whether for everyday conditioning or a weekly deep treatment, keeping your hair and scalp moisturised is where Argan oil shines brightest”, says Cox. A versatile product like Redken’s All Soft Argan 6 can be used in six different ways to dramatically transform dull, dry hair.
It seems this is one mysteriously exotic ingredient that actually does live up to the hype! So, if you’re done with dull, dry and easily broken hair, visit your nearest salon and ask your trusted stylist for recommendations on Argan-rich products that’ll help restore softness and incredible shine to your locks.
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