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The hairstyles and hair colour universe is in constant evolution, and the use of daring colour is becoming more and more popular. One trend that is undoubtedly included in this evolution is PASTELAGE: the colourful cousin of the balayage. L’Oréal Professionnel, the pioneer behind this exciting new trend, invented the term to coincide with the launch of their new #COLORFULHAIR range in salons. Thanks to Instagram and its 516K #colorfulhair posts, pastelage is sure to inspire your #mermaidhair in a unique and fashionable way.
Quite simply, pastelage is the newest version of balayage – instead of using natural colours, the expert applies pastel tones to the hair. The idea is for the colour to be gradually applied to your tresses, so that you can't see where the high and lowlights start or end, therefore enabling the creation of a variety of styles. Similar to the balayage colour technique, you can either colour your hair by using vibrant tones, or start off subtly by using a small amount of light colours – it all depends on your desired outcome.
The pastelage colour service is available in all L’Oréal Professionnel salons. You will get advice from a professional colourist, who will use the new #COLORFULHAIR range. This is highly advisable, as the necessary level of colour precision is very difficult to execute without the guidance of an expert.
This new range features seven intermixable vibrant shades (such as seemingly edible colours like Iced Mint and Pink Sorbet) and the Crystal Clear variant, allowing you to adjust the intensity of the colour to how you want it. According to Jack Howard, a British hairdresser, specialist in balayage and colour ambassador for L’Oréal Professionnel, “We are seeing more and more women come into the salon asking for more vibrant and colourful shades. And with the new #COLORFULHAIR range, you can easily incorporate pastel tones through the lengths of the hair.”
However, it is no secret that maintaining your coloured hair is essential, especially if you want your pastelage to stay vibrant, shiny and fresh. Our experts recommend you use the L’Oréal Professionnel Série Expert Vitamino Color A-OX range, with formulas that are tailored to the specificities of coloured hair.
More women, of all ages, are requesting bold hair. “Women feel liberated and this comes across not only in lifestyle choices, but also in the way that they wear their hair and the colours that they incorporate into their look,” reveals Adam Reed, British hairstylist ambassador for L’Oréal Professionnel. Indeed, research conducted by L’Oréal Professionnel revealed that 25% of women up to the age of 40 have been demanding brighter and bolder shades from their colour service. No matter your age, with the help of a colour expert, you can embrace your creativity and release the boldness in you. Don’t forget to complement your new, colourful mane with your makeup – the rainbow makeup look is incredibly trendy right now.
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