La vie en rose: pink hair is here to stay!
17 July 2017
In a matter of months, pink hair became a must-have in salons. Having first seduced the stars, the trend rapidly filtered down onto the street and social media. Proof comes in the form of its presence on Instagram alone, with more than 4 300 000 posts using the #pinkhair hashtag. La vie en rose indeed!
More than just a fad, pink hair is establishing its place in salons
Why is the pink wave only getting stronger? Unlike for our previous generation (when dye was generally only for when grey hairs began to rear their heads), hair colour no longer represents a necessity, but a desire. Able to highlight, define, soften or brighten an appearance, hair colour is thought of as a tool to showcase a woman’s best features, just like makeup: #colouristhenewmakeup!
Undoubtedly, pink hair is being embraced by trendsetters across the world to update their looks, or to set themselves apart from the rest; however, this rosy trend is far from exclusively reserved for millennials. The 40+ age bracket is requesting this shade more and more, mostly in the form of a dip-dye or a softer pastel shade.
50 shades of pink
Thanks to its diverse range of shades, pink hair has the ability to seduce many seeking the perfect colour: pastel, rose gold, fuchsia and cherry. Varying from light to dark and intense to soft, there’s a shade out there to satisfy a variety of tastes. All you have to do is ask your hairdresser which one is right for you.
Pink hair can also soften features, all the while beautifying all hair types and lengths. As a tie-dye on long hair or an all-over on a wavy bob, pink is establishing itself more than ever as a feminine colour!
For pink, seek the advice of an expert
Brands never stop developing new colouring products to satisfy the growing pink desires of clients. However, experts unanimously agree that it’s always best to do it in the safety of a salon, as your hair stylist can identify your hair’s needs, as well as what would suit you best. “When you do it yourself, the results can often be deceiving. Nothing rivals the experience of an expert!” confirms Delphine Courteille, L'Oréal Professionnel ambassador.
It is also important to note that in the same way as a makeup artist, a colourist has many professional techniques, cutting-edge formulas and a range of shades at their disposal to satisfy every one of your needs. Be sure to also look out for the #COLORFULHAIR range in salons, a playful, temporary hair dye range by L’Oréal Professionnel. However, note that depending on the shade you opt for, the colour will disappear between 3–15 washes.
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